Lumière Skin Clinic Google Ads

Information

Lumière Skin Clinic was spending heavily on ads that brought clicks but very few booked consultations. Their campaigns targeted broad keywords and sent every visitor to the home page.

We rebuilt the account around treatment-specific campaigns, wrote new ad copy for each service and created dedicated landing pages with a short booking form. Call tracking and conversion goals now show exactly which keywords bring in patients.

Within three months the cost per booking dropped by 42%, consultation requests more than doubled, and the clinic reallocated the savings to open Saturday appointments.